Apple announced that it was working on a reality TV show about app developers earlier this year. Today, the show’s name is revealed: Planet of the Apps. An open casting call has been launched this week, and it’s asking for “100 of the world’s most talented app creators” — applications for potential contestants end August 26. Applicants are to send in information about their app as well as a one-minute video profile of themselves and their team. At the moment, the exact format of the show is unknown, but The Verge believes that it could be like Shark Tank with product pitches instead of sharks, or The Bachelor with apps instead of young women. In a press statement via 9to5Mac, the co-CEOs of Propagate, which is the company co-producing the show, shares:

“Over 2 million apps are available on the App Store, with new apps published every day. Planet of the Apps will give app creators the chance to break through and share their ideas with the world. This is an exciting format that taps into what is driving culture today. We can’t wait to see the groundbreaking ideas accepted for the show grow into viable businesses.”

Learn more about the show via their official website here.

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