Billionaire Boys Club recently launched a new Bee Line collection called War and Peace. With the tagline “Hate Has No Place In Our World”, the unmistakably socially aware collection features a coach jacket, sweaters, shirts, and hats among other items.
It follows logically BBC would name fashion-counscious Brendon Babenzien as the new creative director of BBC’s higher end division. The former design director of Supreme is known for his free-thinking vision of challenging controversial practices in the fashion industry. Having successfully launched his brand Noah as a vehicle to express ideas and establish a relationship with the public, it appears Billionaire Boys Club wants to create the same aura for Bee Line.
Perhaps most fascinating is the idea of a creative trinity formed by Pharrell Williams, BAPE honcho Nigo and Babenzien. How will Brendon Babenzien — distinguished by his quiet colleigate aesthetic — transform Bee Line? We are excited to watch the evolution.