Coinciding with the launch of its debut collection, Ignored Prayers unveils a new lookbook highlighting its range of apparel and accessories. What started off as a platform for image sharing amongst like-minded individuals in 2008 has now evolved into a full-fledged imprint almost nine years later, though it still maintains its DIY approach and “zero f*cks” ethos. Nostalgic cues and old english embroidery adorn a selection of coach jackets, hoodies, tees and headwear, with a particular stand out item being the label’s first collaboration with skater and photographer Jerry Hsu. Check out the items in the accompanying photo set above and head over to ignoredprayers.com to pick up any items.
