On a design standpoint, the Futurecraft Loop isn’t much different from what’s already out in the market. This first prototype (yet ready-to-wear) model shares similar elements to the Ultra Boost and Pure Boost running shoes. Don’t focus on the looks too much, because that’s not what’s on platform here. The real emphasis is on the production process, because it’s quite astounding that one material can form the upper knit, the heat-welded heel frame, the stripes, the Torsion bar, and even the Boost.
The idea here is that when you eventually own a pair of Futurecraft Loop sneakers, you’ll be owning a chunk of material – not the actual shoe. As part of a natural full-circle process, the shoes can be returned to adidas where they’ll recycle it into a new sneaker and send it back to you. That’s what the brand ideally wants to accomplish, but the logistics of all that can get tricky. That means the number of actual Futurecraft Loop shoes on the market could be limited, and the prices will likely be very high. We’re thinking Futurecraft 4D prices at the very least.
