With the upcoming Kentucky Derby set to take place this coming weekend at the legendary Churchill Downs, Jordan Brand has connected with Lexington’s Oneness to open a can’t-miss consumer activation inspired by the significant sports event. During this pop-up, which officially opens from Friday to Sunday, the boutique will offer up a fully transformed space that includes a black and white gallery with a red lit service area inspired by the lush roses of the winner’s circle. Commemorating the weekend is an early release of the Air Jordan 1 Retro High OG “Twist”, a premium take on the classic being dubbed the “Shoe of the Derby”. This ultra-clean pairing of black synthetic pony hair and white premium leather is a perfect match for the iconic horse race, so be sure to stop by Oneness (431 Jersey St.) if you’re in the area and purchase them online on May 4th, 6:50 pm EST as the Derby officially begins.
Air Jordan 1 Retro High OG “Twist”
Oneness Release Date: May 4th, 2019
US Release Date: May 10th, 2019
Color: Black/Black-Metallic Gold-White
Style Code: CD0461-007