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Puma may have added another hefty notch in their ever fattening belt of strategic industry moves. This ‘gram posted by Usain Bolt, unquestionably their most prized athlete asset, features a group photo of what he simply calls the “Puma Family”, with a surprising inclusion of North Carolina-bred rapper J. Cole. Perhaps the recording artist was tapped for a performance for a company-wide event of some kind, but a similar photo posted by Italian long-jumper Gianmarco Tamberi leads us to believe that the German sportswear brand has indeed officially added the platinum selling artist to their roster of entertainers/influencers. With the massive success of Rihanna’s FENTY collection and creation The Weeknd’s XO capsule, J Cole could very well have his own signature shoe with the brand as we look forward to the Fall/Winter 2019 or even the Spring/Summer 2020 seasons, and if this rumored partnership is indeed official, expect an official announcement soon.
