Mechanical watch manufacturers embrace digital
While the analogue industry saw tremendous growth throughout the year, it has become clear for every luxury watch manufacturer that digital will play a central role in the long-term relevance of the industry. Every watch brand is now adopting some form of digital strategy to reach, engage, and even sell high-end watches to their consumers. Luxe Digital found indeed that luxury online retail is growing faster than any other sales channel for the watch industry.
Affluent consumers have demonstrated that they are comfortable purchasing expensive watches online. It’s now up to the watch manufacturers to define what exactly their online offering should look like and how to seamlessly integrate their offline presence with their new online activities to deliver delightful experiences to their consumers.
Words by Jonathan Parker.