Last week in Los Angeles, Jordan Brand officially unveiled its latest flagship sneaker, the Air Jordan 33. The laceless performance basketball kicks were welcomed at a special event with help from brand athletes Jabari Parker of the Chicago Bulls and Mike Conley Jr. of the Memphis Grizzlies.
Alongside the annual reveal, JB also showcased a brand new silhouette in the Jordan Proto-React, scheduled to release next summer for $150 USD, as well as the recently-announced Jordan Apex-Utility. The aforementioned footwear models were complemented by a new range of apparel and wear-testing challenges.
Take a look at our exclusive shots and let us know what new Jordan Brand innovations you’re looking forward to the most.
In related Jumpman news, take a look at this factory variant Air Jordan 1 “Reverse Shattered Backboard,” currently selling for $147K USD.
Aaron/HYPEBEAST
Aaron/HYPEBEAST
Aaron/HYPEBEAST
Aaron/HYPEBEAST
Aaron/HYPEBEAST
Aaron/HYPEBEAST
Aaron/HYPEBEAST