There’s something different about Under Armour these days. What originally began as a label focused squarely on training gear has expanded to accommodate style and substance in equal measure—forging on-field athletic tech into something that’s just as relevant for the rigors of daily life. Enter the UA PURSUIT Carbon Pack, a line that delves into the technical details to create footwear and outerwear that’s game for any climate, condition, or challenge. Take the Fat Tire Onda and Fat Tire Mid as examples of this mentality. With structured soles blended with contemporary streetwise style, there’s nothing that will be standing in your way—whether that’s Mother Nature or fashion critics. You don’t need to be in the depths of nature to appreciate the benefits of well-designed product; the urban jungle is often as demanding as the wild itself. To prove how versatile UA PURSUIT gear is, we tapped some incredible photographers from around the globe, stopping in New York, Berlin, London, Toronto and Los Angeles. It all goes to show that, whether you’re surrounded by the streets of Los Angeles or the beauty of post-industrial Berlin, UA PURSUIT is ready to ride out regardless of setting.
Pangea Productions
Berlin
“What I love about social media is the fact that anyone can showcase what they do and become a successful artist.”
Tobi Shinobi
London
“As long as I’m raising the bar, I’m living the dream.”
Last Suspect
New York
“Social Media doesn’t affect my photography. I’m setting the trend.”
Ryan Millier
Toronto
“A lot of people talk down on Instagram, but I wouldn’t have gotten to where I am in photography without it.”
Bludshot
Los Angeles
“Social Media hasn’t really influenced the way that I shoot, but it certainly has opened up a lot of opportunities for me to shoot more and connect with many other great photographers.”
