Named after his sixth studio album.
In light of his tragic passing, tech startup Snapchat unveils a new “Purple Rain” filter as a tribute to the legendary singer. The app’s latest feature is named after the Minnesota native’s sixth studio album, a project that is regularly ranked as one of the greatest albums in music history having gone platinum 13 times and selling over 22 million copies worldwide. When activated, the users will be showered by drops of purple rain as shown below.