SOUVENIRby Leads the Occult Revolution with Neo-Tribe Hoodie

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Berlin’s SOUVENIRby have teamed up with artist Esben Weile Kjær and fashion designer Anne Sofie Madsen to present their new “Neo-Tribe” hoodie. The garment is a further investigation into neotribalism as a condition for contemporary youth culture.

For that, they’ve merged an image of Che Guevara with the Sigil of Baphomet to create a unique flag of sorts which has been woven onto the chest of each hoodie. The garment also features extra long contrasting black and orange pull-strings. 

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