Package forwarding service forward2me examined the most popular sneakers on Instagram by hashtag and divulged some surprising results. Nike may be the king of the hill in the sneaker industry, but on social media, the sneaker giant’s products have taken a backseat to the Three Stripes.
With a commanding lead over the other models, adidas‘s NMD and YEEZY BOOST 350 boast 5.7 and 4.1 million hashtags apiece, respectively. Vans takes the third spot with the classic Old Skool, while the ever-popular Superstar slides into the top 4. Nike finds footing in the top 5 only thanks to the iconic Converse Chuck Taylor All-Star — the first original Nike model to show up in the list is the Air Max 90, with a comparatively minimal 1.5 million hashtags. Still, Nike represents over 50 percent — 53% to be exact — of the world’s most Instagrammed shoes, while its Air Jordan 1 takes precedence over all other Jordan models and basketball sneakers.
Check out the complete findings below and let us know — how does this list stack up against your expectations?
Elsewhere, Gucci was recently confirmed as the most popular brand of Q2 2018.