Daily online deals site Groupon has launched a new restaurant reservation platform that will offer diners deep discounts at popular addresses across the US.
Developed to help restaurants fill tables for last-minute no-shows and cancellations, Groupon Reserve will offer discounts of up to 40 percent without requiring pre-payment or vouchers.
Participating restaurants include popular dining destinations such as Le Cirque in New York, Chaya Brasserie in Los Angeles and Daniel Boulud’s db Bistro Moderne in Miami.
Because the goal is to bring in customers during slow periods and to fill in for no-shows, however, the service is likely best used among flexible diners.
Reserve is being rolled out for restaurants for now, but plans are also afoot for premium deals on beauty products, travel, entertainment, spas, salons and hotels, the company says.
The platform is currently live in cities such as Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, New York Philadelphia, San Francisco and Washington DC with plans to expand across the US and key international markets by the end of the year.
The new service is the result of Groupon’s acquisition of Savored last year, which operated on the same principle: offering discounts to customers who occupied unfilled tables.