Top 10 Fashion Pop-Ups 2017

7. UNDEFEATED x BAPE SHANGHAI


In a year where most collaborations have been a mixture of high/low or fashion/sportswear, the collaboration between two streetwear brands stood out for its straightforward-ness. Their Shanghai pop-up was a great example of just why the two labels have stuck around for so long, attracting a host of fans from both brands. We spoke to Undefeated’s James Bond, who stated “[for pop-ups] to be successful and make it work, it has to be done at a certain level — since we have seen so much from the highs and lows in our industry — but in any industry, if you are going to do something, don’t just do it to be that guy, it won’t seem authentic.”

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